POP UP on November 11 “Shoes’ Day” and campaign at X!

~Let’s enjoy socks in style and have more fun~
November 11 is “Socks Day”.
Socks are paired on both sides, and when two pairs of socks are lined up, they look like “11 11”.
The Japan Socks Association designated this day as “The Pairs Day” in 1993. The Japan Socks Association holds various events and campaigns every year on the occasion of “Kutsushita no Hi” (Socks for Socks Day). This year, a special website for “Shoes’ Day” has been opened and a pop-up store will also be held.

Special website for “Shoes’ Day
http://www.js-hosiery.jp/kutsushitanohi2024/

■ Outline of the pop-up store
Up to 8 companies that are voluntary members of the Japan Socks Association will jointly develop a pop-up store to sell the products.
Period and location:
・10/11（Fri）～10/20（Sun） Namba Parks 3rd floor (Osaka)
・10/25（Fri）～10/31（Thu） Joyous 1st floor (Yokohama)
・11/6（水）～10/12（火） Hankyu Umeda 8th floor (Osaka) Companies scheduled to exhibit at pop-up stores The following 8 companies (in alphabetical order)
Atsugi Corporation／ Okamoto Corporation / Gunze Limited / Sukeno Corporation / Tabio Corporation / Tutuanna Corporation / Naigai Corporation / Fukusuke Corporation
*Exhibiting companies and products may differ depending on the venue. Click here ▼ for details and products to be exhibited at the pop-up stores.

https://store.sukeno.co.jp/products/rakuatsu-salon

■ Present campaign on X
A follow and repost campaign using X (formerly Twitter) will also be held.
Application period:
・Part 1: Friday, October 11 – Thursday, October 24
・Part 2: Monday, October 28 – Monday, November 11 How to apply:
1. Follow the official Japan Socks Association account
2. Repost the “Kuteshita no Hi” PR post and the pop-up store announcement post
The official X account of Japan Socks Association: https://x.com/kutsushitanohi Details of the giveaway
We will give away a set of 4 pop-up store items to 5 people for each application period, for a total of 10 people.
Sukeno will offer a pair of beautician collaboration compression socks as the first present. Click here for the product page of “Beautician Collaboration Compression Socks” ▼

https://store.sukeno.co.jp/products/rakuatsu-salon